TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and onlin